Manchester United are already seeing the benefits of INEOS director Sir Dave Brailsford's methods during their pre-season tour.
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United using INEOS director's methodsPlayers given special meal and sleep windowsBrailsford's philosophy a success in cyclingWHAT HAPPENED?
The Red Devils have incorporated some of the famous cycling coach's ideas amid their preparations for the 2024-25 campaign, says. The players are being given designated sleep and meal times as well as bespoke compression clothes to increase blood circulation.
AdvertisementGetty ImagesTHE BIGGER PICTURE
United are currently in Los Angeles as they gear up for friendlies against Arsenal, Real Betis and Liverpool and due to the intense California summer weather, there is a risk of the players suffering dehydration. To combat the issue, the club have developed a hydration plan as well as an itinerary that ensures they have the right amount of natural light exposure to alter the players' body clocks to deal with jetlag.
DID YOU KNOW?
Brailsford is credited with developing the 'Marginal gains' philosophy, which entails breaking down all aspects of something and improving each by a small margin to gain a significant improvement overall. His ideas resulted in success with British Cycling and have been adopted in business circles.
GettyWHAT NEXT FOR MAN UTD?
INEOS and United will hope to reap further benefits from Brailsford's methods over the course of the coming campaign as they look to improve on last season's eighth-place finish in the Premier League.